'Da Vinci' as a Brand: From Soup to Nuts
20.05.2006, 13:50
If you, like more than 100 million readers around the world, enjoyed "The Da Vinci Code," marketers are betting that you might like the "Da Vinci" video game for PlayStation2 and Xbox, too. Or a "Da Vinci Code" paint-by-number. Or "The Da Vinci Fitness Code," a diet book based on the Fibonacci sequence.
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With the movie opening this weekend, "The Da Vinci Code" has already spawned a mini-industry unto itself that encompasses video games, cookbooks, walking tours of the Louvre, even pornography. And despite the film's mostly scathing reviews, more products are likely to add to the "Da Vinci" collection.
Tourism and Travel
03.05.2006, 17:45
Two former United Airlines flight attendants who live in Las Vegas won't be seeing the film "United 93."
For them, living the nightmare of the events Sept. 11, 2001, was enough.
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Although the producers of the film, which remains in the top 10 at the box office after its third week of release, say "United 93" is a tribute to the passengers and crew of one of the hijacked airliners that day, former flight attendants Kathleen Bell-Dascher and MaryAnne Houser say no film can accurately portray the fear and terror that enveloped them personally on the day that forever changed the aviation industry.
Insurance firms contribute big to Bustamante $120,000 given to candidate who would regulate the industry
01.04.2006, 11:46
Sacramento -- Lt. Gov. Cruz Bustamante, the leading Democratic candidate for state insurance commissioner, has taken large contributions and accepted free meals and travel from the industry he seeks to regulate. (Hotels in Riga)
In the past year, Bustamante has received more than $120,000 in campaign donations from insurance companies, their trade groups and individual brokers, records show.
Industry follows familiar road with junkets
15.03.2006, 11:36
Las Vegas' posh Bellagio resort is home to five bars, seven "fine dining" restaurants and fountains gushing choreographed displays set to music every evening.
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It also was home to a cross section of Capitol Hill last year: 13 congressmen, two senators and 65 congressional staffers, plus some spouses and children, got a free trip to the luxury resort, thanks to a technology lobbying group.
New Service on Alaska Airlines and Horizon Air Web Sites Makes Group Travel Planning Easier, More Interactive
02.03.2006, 16:20
Planning group air travel for family reunions, weddings, vacations and other events is now easier thanks to a new, interactive
group travel service
introduced on the Alaska Airlines and Horizon Air Web sites, alaskaair.com and horizonair.com.
The airlines recently became the first in the industry to provide a group travel service on their sites where customers can set up a group trip, invite guests, track who is coming, share itineraries and request discounted group airfare. The service can be used to plan travel for groups of any size, as long as each passenger is traveling to the same destination. Discounted group rates may be available for groups with 10 or more passengers.
GTREX Capital, Inc. Enters into Agreement to Add E-Commerce Platform for Travel Agencies
14.04.2005, 18:25
ALISO VIEJO, Calif., April 14, 2005 (PRIMEZONE) -- GTREX Capital, Inc. (OTCBB:GRXI) today announced that portfolio investment company Global Travel Exchange has entered into an agreement to link a full e-commerce travel agent solution to its Voyager ADVERTISEMENT Network distribution platform. A customer interface will allow customers to seamlessly connect through Voyager to purchase flight, car, tour, and hotel products.